Broadridge Financial Solutions, Inc. recently released findings from its inaugural Tokenization Pulse Survey, revealing that 84% of financial firms now consider tokenization a strategic priority. The report, published on July 16, 2026, highlights a significant industry shift towards integrating digital and traditional assets, with a strong focus on hybrid market infrastructures.
Accelerating Tokenization Efforts
The survey, which polled 200 senior decision-makers across wealth management, asset management, capital markets, and digital asset firms in the United States and Canada, underscores a growing commitment to tokenization. Beyond mere exploration, firms are now actively planning how tokenization will reshape products, workflows, and market structures. A substantial 68% of respondents believe tokenization will partially reshape financial markets within the next three to five years.
Hybrid Market Infrastructure Preferred
A key finding indicates a strong preference for hybrid models, with 69% of firms planning to adapt existing infrastructure rather than building entirely separate systems for digital assets. This approach reflects the industry's expectation that digital and traditional assets will coexist for the foreseeable future, a view held by 92% of those surveyed. Furthermore, nearly one-third of firms anticipate increasing their investment in tokenization by 26% to 50% or more over the next two years, signaling robust growth in this sector.
Sector-Specific Adoption and Barriers
The report notes varying rates of adoption across different financial sectors, with capital markets firms currently leading implementation efforts. Public market funds, particularly tokenized mutual funds and money market funds, are expected to play a meaningful role within five years by 80% of respondents. Despite the enthusiasm, challenges remain, with regulatory uncertainty cited as the most significant barrier by 33% of firms. Operational complexity also presents a hurdle, especially for larger institutions.
Background and Context
Tokenization, the process of converting rights to an asset into a digital token on a blockchain, has been gaining traction in financial services for several years. It promises increased efficiency, liquidity, and transparency for a wide range of assets, from real estate to equities and bonds. Broadridge, a global technology leader in financial services, has been at the forefront of this evolution, offering solutions like its Distributed Ledger Repo (DLR) platform, which processes significant daily volumes of tokenized real assets.
What to Watch
As financial institutions move from strategic planning to active implementation, the coming months will likely see increased pilot programs and product launches in the tokenized asset space. Attention will be on how regulators respond to this accelerating trend, particularly regarding the development of clear frameworks that can mitigate the cited regulatory uncertainty. The integration of tokenized assets into existing financial systems will be a critical area to monitor, as firms aim to leverage blockchain technology without completely overhauling their established infrastructures.
Original announcement: Broadridge